Creating a World Class Business, and World Class Instructors!!
That's right! We surveyed over 10,000 school owners in the Martial Arts Industry, in 24 countries, and asked them an important question.
"What do YOU need to make 2010 your BEST year ever?"
We've collected thousands of responses, analyzed the results, and here is what hundreds of school owners just like you said!
FIRST and Foremost - PROVEN "Low Cost" and "No Cost" Strategies for Attracting MORE new Students!:
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No Cost, and Low Cost Marketing Systems! |
Our survey revealed that the 1 thing school owners want, and in fact NEED in today's economy is PROVEN EFFECTIVE systems to attract MORE NEW STUDENTS!
Well then, that is a "no-brainer"!
We have on tap for you the industry's BEST and BRIGHTEST marketing minds assembled here for your benefit! You'll learn the industry's most cutting edge, PROVEN successful marketing strategies, from owners who are actually RUNNING highly profitable, highly successful schools in today's challenging economy!
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Get Your Specific Questions Answered! |
SECOND: More "FACE TIME" with the Experts and Live Q&A!:
School owners told us that they would benefit tremendously by having plenty of LIVE "Q&A" Time with NAPMA CEO Stephen Oliver, our Special Guests, and me (NAPMA C.O.O. Toby Milroy) so that they can get their key burning questions answered, so they are able to IMMEDIATELY implement the things they learn here without hesitation, or concern.
Little hinges really do swing BIG doors!
Will this be the place where you finally get the answer to the question that has been troubling you for months, and could be the key to unlocking hidden opportunity, and revenue in your school?!
THIRD: What's Working TODAY in Other Successful Schools!
82% of our respondents told us that they want to see ACTUAL EXAMPLES of marketing pieces, referral systems, direct mail, email, and websites that are working in TODAY'S challenging market!
So, we've built the VERY FIRST, Quantum Leap Marketing Bootcamp "Show and Tell"!
Here, high level NAPMA members will gladly share examples of their most successful marketing pieces, systems and strategies with you!! You'll be able to learn from their examples and translate to your own school!!
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3 NEVER Before Revealed Profit Centers for your School! |
FOURTH: "High Leverage" Alternate Profit Centers to Grow Your Income!
56% of our respondents told us that they also wanted to learn some systems that could generate additional streams of revenue in their school without negatively effecting their "core" business.
Well, keep reading this letter, and you'll see we've answered in spades!!
We'll reveal 3 additional profit opportunities you have in your school, that can provide you with an extra $1000.00, $2000.00, $5000.00, or even $10,000.00 per month, with VERY little of your time!
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Meet Other Successful Owners, and Share Ideas! |
FIFTH: You asked for more facilitated "Networking" time with your fellow school owners!
One of the most valuable ways you can spend your time is collaborating and brainstorming with people who are trying to accomplish similar goals! The OUTRAGEOUS success of programs like "Weight Watchers" and "Alcoholics Anonymous" are a testament to the POWER of group collaboration.
So, we've created more opportunities for you to do just that at the 2010 NAPMA Quantum Leap Marketing Bootcamp!
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Build Lasting Wealth, That Can Provide for Your Future! |
FINALLY: Wealth Building and Multi School Expansion, Corporate, License, and Franchising.
51% said that they want MORE than just 1 single, successful, profitable school. You've indicated that you'd like to create a MORE substantial business, and you'd like to have a MUCH DEEPER impact in your community, and teach MANY more students than you can possibly accommodate in just 1 location.
You told us that you want to be able to provide a significant career path for your staff, instructors, and Black Belts, and that you want to be able to (ultimately) create more free time to spend time with loved ones, and pursuing all of your passions!

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A quantum leap is defined as a dramatic advance, a revolutionary explosion of knowledge—and that’s what will happen to you—when you attend the NAPMA Quantum Leap.
At the 2010 NAPMA Quantum Leap You’ll Find NOT ONLY THE Top Experts from Within the Martial Arts Industry, We’ve Also Recruited Skilled Authorities from Outside our Industry! |
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How I Enrolled 2375 New Students in Connection With "The Karate Kid" in 1984, and How You Can THIS YEAR!!!Multi School Millionaire Franchisor and NAPMA CEO Stephen Oliver
From the most traditional roots, the Jhoon Rhee Institute, he’s built an International Franchise organization that’s taking the industry by storm. He’ll take you DEEP INSIDE the strategy and tools he used in 1984 in conjunction witht the release of "Karate Kid" and show you EXACTLY how you can do the same this year!! DON'T MISS THIS SESSION!! Stephen has developed a PROVEN formula to create a FLOOD of new students at will for his franchisees, and affiliates. |
Direct Mail GUARANTEED to Get Results Even in this Economy!!!!Keith Lee – CEO 3D Mail Results!!
His company 3D Mail Results provides thousands of items that businesses use to make sure their direct mail gets opened and read. His company and products have been highlighted on CNBC, On The Money with Carmen Wong Ulrich. In the same time period that the majority of his competitors went out-of-business Keith used 3D Mail to explode his sales and profits. He used 3D Mail attract new clients, get his existing clients to buy more, and reactivate lost clients. You are SURE to have your creative juices flowing after Keith's "Outrageous" presentation!! |
The Ultimate Marketing Makeover!NAPMA Chief Operating Officer - Toby Milroy
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Uncover a Hidden Profit in Your
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Developing A World Class Staff
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How to Add $2000, $3000, or More to Your Bottom Line, With a UNIQUE Additional Profit Center in Your School!Tim Kovar – Retired Successful Multi School Operator
Mr. Kovar applied his degree in economics and real world business experience to Kovars and turned it into one of the most profitable and largest grossing Martial Arts chains in the country. His unique approach to the business of Martial Arts is both refreshing and inspiring. Tim will take you "behind the curtain" and reveal a BRAND NEW "Secret" opportunity to create additional revenue opportunity in your academy. |
The 7 Secrets to "Relationship Selling"6th Degree Black Belt - Master Rob Tucker
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LOW COST Ground and Pound
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How to Save 10%, 15%, 20% or More on Your Current Commercial Lease!Kiyoshi Terry Bryan
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How to Master the Art of “Selling Without Selling” From the Floor!Non-Confrontational Sales Master Frank Brown
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This event is designed to help you “take the skin” off your school…give it a good scrubbing…and RADICALLY improve your marketing methods and enrollment, upgrade and retention results during , and beyond.
The easiest and most economical way to be sure you are among the school owners who are rising to the top of the industry—instead of falling to the bottom—is to learn how to grow your school from those already at the top—and that’s why you should attend the NAPMA Quantum Leap—it’s your greatest opportunity to take a giant step upward toward success..
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Plan to Stay an Extra Day or 2 in Beautiful Orlando, Florida! |
The first secret that top school owners learned many years ago is that there is no reason to re-invent the systems that have already proven to grow their and many martial arts schools into highly profitable businesses and greater personal wealth.
One of the most important school building systems is marketing.
Compared to many industries, martial arts marketing is relatively straightforward. It’s not rocket science, but it will rocket your school’s growth into the stratosphere, when you learn the specific marketing methods that really work—and that is the sole focus of the NAPMA Quantum Leap.
It’s the only event where you can be sure to learn the insiders’ secrets of today’s foremost marketing experts and the most successful school owners.
They will peel back the curtains and reveal
the marketing techniques that are virtually
guaranteed to attract more and better
students to your school.
You’ll return to your school with even more
of the insiders’ secrets that have been
attracting smart school owners to the
Martial Arts Marketing Bootcamp for years.
It’s time you know what they know and the
marketing methods they’ve been using to
grow their schools way beyond the industry
averages.
“I will only share with you ideas and system
that have been PROVEN to work through
extensive testing—in the real world of daily
school operations. No short-term “fixes,”
only long-term success strategies. No ideas
that look interesting, but really have never
been tried. I may occasionally offend—but
will promise to tell you the way it is—no
editing or ulterior motives." |
Stephen Oliver, MBA 8th Degree Black Belt, NAPMA CEO |
The NAPMA Quantum Leap will be a gathering of experts from inside and outside of the martial arts industry, all focused on moving you forward in radical leaps in three major areas of your school.
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Leave Your Competition Feeling Like They've Just Been Hit By a Runaway Comet! |
The FIRST EVER - Martial Arts Marketing Makeover "Workshop"!
I will personally conduct this EXTENDED Martial Arts Marketing workshop, and reveal 5 closely guarded secrets I've personally used to generate over 1 Million Dollars in sales in less than 1 year!
You'll leave this workshop with the proven strategies that are GUARANTEED to attract new students, and have your competition feeling like they've just been run over by a runaway comet!
You'll NEVER look at your marketing or advertising the same again!
In fact, you'll not only leave with the right 'strategies', you'll also leave with ACTUAL samples, examples, and YOUR OWN CUSTOM marketing campaign ready to implement IMMEDIATELY!
Radical, Non-Confrontational Selling
Now, no one likes to be a “salesperson,” and that’s why the Radical, Non-Confrontational Selling method is perfect for you and all school owners. We’ll teach you to build long-term, positive relationships with prospects to enroll more of them as students and with current students to convince them to become long-term members of your Black Belt family.
It’s all about becoming THE expert, building rapport not only with your prospective student, but also with families and friends, and successfully anchoring yourself as a pillar of your community for many years to come.
Others have taught our industry to “rape and pillage” (so to speak). To chase cash as their god and use high-pressure, pushy tactics to close as many contracts as possible and collect checks (that hopefully clear)! Burning bridges in the community in the process.
We’ll be showing you the opposite, or ethical, approach.
Radical, Non-Confrontational Selling is the approach that creates MORE new students. The approach that turns them into your fans and raving “evangelists” for you school.
Turning New Students into Lifetime, Black Belt Leaders
You’ve heard all about “upgrade systems”: Black Belt Club, Master’s Club, G.O.L.D. Leadership Team or Leadership Programs. You probably have one or more. The difference is that we’ll teach you how to prepare students and their families for this step right from first contact.
You’ll learn how to convert a much higher percentage of new students into the upgrade process than you ever thought possible.
We’ll teach you about curriculum and pricing structures that will let your school charge $259, $397 and, even $997 a month, for lessons—and cause many more students begging to be involved.
We’ll teach you about creating the “social-proof” environment to motivate students and families to ask for upgrades—without much selling—and systematizing and automating the process, so it’s consistently and highly effective.
Anchoring Success and Developing “World-Class” Black Belts
Start a Positive Revolution at your School When you Attend the NAPMA Quantum Leap
The first secret that top school owners learned many years ago is that there is no reason to re-invent the systems that have already proven to grow their and many martial arts schools into highly profitable businesses, generating greater personal wealth.
One of the most important school-building systems is marketing. Compared to many industries, martial arts marketing is relatively straightforward. It’s not rocket science, but it will rocket your school’s growth into the stratosphere, when you learn the specific marketing methods that really work—and that is the sole focus of the NAPMA Quantum Leap.
It’s the only event where you can be sure to learn the insiders’ secrets of today’s foremost marketing experts and the most successful school owners. They will peel back the curtains and reveal the marketing techniques that are virtually guaranteed to attract more and better students to your school.
The revolution begins when you decide to attend the NAPMA Quantum Leap. Register early and we’ll reserve an absolutely free seat for you at Stephen Oliver’s Martial Arts Marketing Bootcamp.

I know what your life is like as a school owner. I have been running schools since 1975—and, unlike most — I never really had any other job or career other than running a school.
I Can Now Work ON My Business, Rather Than Just IN My Business! |
Every day, as school owners, we grapple with competing priorities and struggle to remain true to our martial arts roots. All the while you work to create a successful business and a worthwhile career.
If you haven’t had the success that you want from owning a martial arts school or if you’ve done well, but are ready to take the next step to join the top 5%, then—just maybe—it’s time for you to take the ultimate opportunity to Master YOUR Martial Arts Business—not just your art.
I’ll teach you—free of charge—the steps to grow your income by running a school; and they’re really quite simple.
First: Enroll enough students.
A single-school location needs 20 to 30 new students every month to grow and thrive. Are you hitting or exceeding those numbers?
If not, then I guarantee that by the time you leave my Bootcamp you will have more than enough tactics and strategies—including step-by-step, “plug and play” systems—to fill your school every month of the year.
Second: You must charge a reasonable tuition rate—up front.
Now, I don’t know what you are charging, but, at my schools, new students pay $159 per month.
What are you charging? If you are not receiving that tuition rate or are afraid prospective students will balk at that amount, then you need to learn to create the perception of value for your students—and their parents. This is more that just teaching an exciting INTRO class. At my Bootcamp, you will learn to create a high perception of value—value that makes your competition irrelevant in your prospects’ minds and gives you the confidence to charge—and receive—what your program is really worth.
Third: You must have an upgrade system to move students to higher tuition rates.
Wealth Accumulation, and Peak Performers Were RIGHT ON TRACK!! |
At my schools, we move students to the Leadership Program at $349 per month within 8 to 16 lessons (that’s 1 to 2 months). Often, this results in a PIF of $13,200 or more.
Do you have a system in place that progressively upgrades students and maximizes your return? If not, then you will learn how, at my Bootcamp.
Finally: You must have staff and systems in place to insure that your Marketing, Sales and Motivational Teaching systems operate consistently and predictably.
How’s your staff development? Is your school systematized? We will cover this, in depth, and you will leave with new systems and management methods ready to implement at your school the day you return from this incredible event.
All of that really sounds simple, doesn’t it?
We both know that there is more to it than meets the eye.
For myself, I have been studying marketing in one form or another since I was 15 years old, stapling flyers for my school on telephone poles and taping them in the window of the Baskin-Robbins Ice Cream store.
My initial professional education for marketing a martial arts school came in the late 70’s and early 80’s in Washington, D.C. While a branch manager at the Jhoon Rhee Institute, I studied methods and systems used to fill nine locations. I also spent a huge amount of time at the Library of Congress, reading marketing classics by such men as Claude Hopkins, John Kennedy, David Ogilvy, John Caples and others that are probably unfamiliar to you.
My 5th or 6th NAPMA Conference, and this Was AMAZING!! |
Next, I moved to Denver and opened five schools in 18 months with just $10,000. That was 1983—25 years ago—and since then, I’ve run one of the largest and most successful school organizations in the country. During the years, I’ve spent literally MILLIONS in advertising dollars, and, through trial and error, have discovered what really works.
During the process, I’ve continued to study the various “experts and gurus,” including Jay Abraham, Gary Halbert, Dan Kennedy, John Carlton, Jonathan Mizel, Corey Rudl, Joe Sugarman, Ted Nicholas and many, many, many others.
What I’ve learned from them is that the only route to success is “test, test, test.” Trial and error—millions in media buys later—is the only true route to know what will work for you and me—and our martial arts schools in today’s economy.
Well, you have two options to accomplish similar results:
You either spend $200,000 to $250,000 PER YEAR for the next 20 years—keeping copious records—and let a bevy of marketing experts, MBAs and Ph.D.s study the results and help you draw conclusions.
Or, you learn and implement the systems and processes that have already proven their worth for the top school owners at the NAPMA Quantum Leap and your free seat at my Ultimate Martial Arts Marketing Bootcamp.
Now, I know what you may be thinking...
I know what I would be thinking—“Gee, this all sounds great—but how do I know you are for real?”
Well, you really don’t have to take my word for it.
During past Bootcamps, many of our industry’s leaders attend for their own development, and in some cases, to contribute, as well.
What do other school owners, who’ve paid their hard-earned dollars and flown from across the world to attend, think about my Ultimate Martial Arts Marketing Bootcamp?
Look for their comments here!
What should you do?
Don’t hesitate to change your life and the future growth of your school and development of your students—register for the NAPMA Quantum Leap and you may qualify to attend my Ultimate Martial Arts Marketing Bootcamp—absolutely free!
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